Get started

Product development
can be fun

Nothing good was ever built by a team that couldn't wait to clock out.

This Amazon Best Seller is your guide to creating brilliant products that make your clients and team happy.

Now available on Amazon...and Barnes & Noble
Untitled design (18)

As seen in

John-03

Hi, I'm John.

I wrote this book because 5 o'clock shouldn't be the highlight of your team's day.

Have enthusiasm and passion exited stage left?

Amazon Best-Seller

This book can help.

If conventional corporate culture is stifling your team's vigor and creative output. It's probably time to reevaluate your approach to product development.

PSLbest seller
Yes, seriously...

Use principles from sketch comedy

This unconventional approach to product development will awaken your team's creative senses, boosting output, innovation, and quality.
book-author
AI, censorship, whatever

Stay with the times

Pitch, Sketch, Launch is a powerful catalyst for change in the workplace that will inspire, challenge, and redefine the way you collaborate and build products.

From John Krewson

25-year veteran in the software industry, with hands-on experience working for some of the world's most recognizable brands
rounded copy of rob kutner headshot

With Rob Kutner

Seasoned comedy writer for late-night television, winner of a Primetime Emmy Award for Outstanding Writing for a Variety Series

WHAT READERS ARE SAYING

“In a time where a fresh but practical perspective is needed, this book provides just that. With an engaging style and loaded with real-world experience, Krewson challenges both the traditional thinking and 'fluff' and outlines a new pattern for success.”

Cindy Hembrock

Vice President, Product Management, Mastercard

Read "Pitch, Sketch, Launch"... on the house!

Get the first chapter

Build better teams and products—while having a blast.

  1. Redefine productivity, efficiency, and success to unlock creative brilliance.
  2. Learn what sketch comedy creators realized about hiring, collaboration, and handling conflict.
  3. Boost innovation, streamline quality, and make work enjoyable again (for you AND your team) .
LEARN THE PROCESS

Get From Pitch to Launch in Record Time

Start delivering on a regular cadence, and never miss a deadline again.

pitch (1)
Pitch

Ideate, collaborate, then pick the best options.

Improving product development, one sketch at a time

Pitch, Sketch, Launch explores how sketch comedy principles can revolutionize the product development process by empowering you to...

Ownership

Build a dream team that's more personally invested in the work they do.

Morale

Create an enjoyable workplace where people genuinely want to show up.

Agility

Foster a work culture that is optimized for adaptability.

Mindset

Identify and fix corporate mindsets that kill creativity.

VUCA

Master the art of thriving in a VUCA (volatile, uncertain, complex, and ambiguous) environment.

Collaboration

Get your tech teams to actually talk to each other, rather than at each other.

Methodology

Move on from "traditional Agile" methods that are no longer serving you.

Quality

Start delivering products your clients will actually rave about.

Breaking software's status quo with lessons from sketch comedy

Meet John Krewson

Founder and President of Sketch Development, John is on a mission

Revolutionize how teams collaborate and create.

Leveraging his past experience as a software leader and professional actor, John helps organizations establish more effective and enjoyable product development processes, by breaking through corporate barriers and restrictive mindsets. As a result, companies achieve healthier work cultures, better products, and higher client satisfaction.
Unique perspective from years spent in sketch comedy

Revelation:

The way sketch comedy is made directly resembles how software is developed: 

Putting a team in a room with nothing more than a whiteboard and their brains, and hoping for a product to emerge.

SNL meets the Fortune 50

John’s blend of humor, ingenuity, and expertise offers a refreshing take on building teams, developing products, and transforming corporate culture. He brings real-world insights to every product, training session, and keynote, cutting through the fluff to focus on what truly works.

With Rob Kutner

John was supported in writing this book by Rob Kutner, an expert in TV comedy sketchwriting. Rob teaches graduate-level sketch at Loyola Marymount University’s School of Film and Television and has 20 years’ experience writing for legendary late night shows, such as The Tonight Show, The Daily Show, and CONAN.
krewson speaking at sketch

Who is this for?

Leaders, Product Managers, Project Managers, Technology Managers, Business Owners, Developers, and anyone else brave enough to wrangle a team of talented builders to turn a brilliant idea into a reality.

From payments and financial services to marketing, healthcare, insurance, and biotech - industries like these have already benefited from the principles in Pitch, Sketch, Launch. If you're in the business of leading, building, or growing, this book equips you with the tools to transform how your team works together to deliver extraordinary results.