Sketch Introduces Template for Emergent Change Within Loyalty Program

Through Cloud Co-Engineering, Sketch Guides Healthcare Client Utilizing Sketch- Generated Strategy

The Setup

One of the largest payment-processing corporations came to Sketch to incrementally modernize and renovate their consumer rewards web experience. Before Sketch engaged, the platform already hosted an experience for issuers of merchants’ branded loyalty program.

The Challenge

The client provided a list of pain points, compiled from within their own organization, as well as feedback from their customers and cardholders:

Time and difficulty involved in launching, and making changes to, the website
Limited flexibility around content and presentation
Lack of a stable, user-friendly solutions for managing site content
Absence of key consumer features considered standard for rewards
Customization via our existing content management tooling
The current system does not provide smart recommendations / personalization elements for the user to have a better experience

In addition to the features and enhancements listed above, the client needed to plan for an eventual full rewrite of the legacy system. They wanted Sketch to design and implement a strangler pattern that would be used for all new features as well as could be used to replace the remaining system features over time, incrementally.

The Solution

Sketch offered an iterative approach using feature prioritization to ensure the most important improvements were addressed first and to allow flexibility for priorities to emerge as the work was completed and demonstrated. Throughout this engagement we were able to:

Established an interactive modern user interface seamlessly integrating the client’s existing application with enhanced components built with ReactJS
Enhanced the user experience by building exactly what the client’s design team envisioned leveraging modern web technologies
Created site content enhancements to enable customizable content translatable to multiple languages
Organized the code in a mono-repo using a build framework called Nx, which provides many benefits for the platform
Automated user interface tests with Cypress
Seamlessly integrated new technology with the existing legacy system in a pattern that could be repeated to incrementally rewrite the entire system

The Results

During this engagement, Sketch was able to address most of the client’s vision for reviving their application while simultaneously allowing for new ideas and changes in priority. There were still a few items to complete on the original roadmap, but over the short duration of the engagement, it was almost fully finished, and the remaining work was lowest in priority.

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Feedback from the client

"Sketch was awesome! We really enjoyed our partnership and look forward to working together in the future.”

–Director of Product

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